This latest addition to our unique ShipArt™ Vehicle Wrap Public Art Program is a bit of a game changer, and will carry two very strong messages. Not only is it the first time that we’ve chosen a wrap design in support of a charitable cause, but it’s also our first electric vehicle in this special fleet.
Moral Fibres – ‘Supporting displaced communities’
We recently published an article announcing that we had teamed up with one of our charity partners Migrate Art to help support their project “Moral Fibres” (in collaboration with the Love Welcomes team) which aims to raise awareness and funds for displaced communities. Scarves designed by four artists and handmade by refugee women, will be sold off to raise the funds.
Wrap-in-progress at Joyce Design Ltd Studio
The vehicle’s wrap pattern was chosen from one of the scarves designed by artist Camille Walala. We hope that taking the design and the names of those involved onto the streets will help to further bring attention to this worthy cause.
An electric powered van – ‘Environmentally aware’
One of the two brand new e-Transits we recently added to our fleet was earmarked early on for this project. We redesigned the back door graphics using green text in line with the vehicle’s environmental theme. In the coming days we will be posting some remarkable results from going electric.
We hope that the mix of supporting and promoting “Moral Fibres” and the use of an electric vehicle, will send messages to all who see it wherever it goes, on the road as well as at collection and delivery points.
We really are taking big steps towards achieving our company’s target of net-zero emissions by 2030. Please visit our CSR page for more information.