Africa is home to a thriving contemporary art scene where artists are inspired by a diverse African culture including tradition, religion, social complexities, wildlife, wars, ecological changes, emancipation, even magic. Celebrated Western artists such as Picasso, Braque, and Matisse were inspired by traditional African art, and movements such as Cubism and Expressionism were heavily influenced by it.
Despite all this, many contemporary African artists experience difficulties in finding a market for their work and in general, sales prices remain relatively low.
We’d like to encourage buyers and collectors that are not aware of the styles and beauty of contemporary art from this region to experience it. We’ve brought an exquisite piece by Mathias Chirombo to the streets for all to see for years to come. His work can be seen on our recently released #ArtOnWheels vehicle No.15. We have also developed a relationship with Nomaza Nongqunga Coupez (see video above) who is the Founder of Undiscovered Canvas, an organisation which promotes african artists giving them access to an international stage.
“There is no doubt in my mind that Africa’s best commodity is our culture, heritage and creativity” – a chance encounter on Instagram led to many meaningful discussions with Nomaza and here we share an interview shot in and around Antibes – with Nomaza explaining her motivation and life’s purpose – enjoy!

Nomaza Nongqunga Coupez – Founder of Undiscovered Canvas