Case Study: AMPD LIFESTYLE
How Flight Logistics built the 5-star fulfilment engine
behind AMPD’s viral launch
CATEGORY
Health & Wellness
CHANNELS
Shopify · Amazon · TikTok Shop
FOUNDER
Ross Dickerson · 10M+ followers
LAUNCHED
September 2025
SCALING AT SPEED
– THE BRAND
A DISRUPTOR IN THE DTC SUPPLEMENT SPACE
Launched in September 2025, AMPD Lifestyle is more than a supplement brand; it is a high-performance lifestyle movement. Founded by Ross Dickerson, whose 10M+ social following provides a massive built-in audience, the brand entered the market with a unique, differentiated product: a blend of creatine, electrolytes, and functional mushrooms.
With approximately 50% of sales driven organically through founder content, AMPD quickly established itself as a premium player in the health and fitness sector, balancing a high-volume subscription model with the unpredictable nature of viral growth.
– THE CHALLENGE
STANDING IT UP, AT VIRAL SPEED
To create a five-star reputation from the very first dispatch, AMPD needed a partner who could solve several problems at once.
01. SUBSCRIPTION
The subscription surge
With 67% of orders being recurring, they needed a 3PL partner capable of managing complex billing cycles with 100% reliability.
02. VIRAL
The “viral” variable
Content from a founder with 10M followers creates sudden, massive volume spikes that would overwhelm traditional logistics.
03. REPUTATION
The reputation risk
To maintain a 100% 5-star Trustpilot rating, delivery speed and unboxing quality had to be flawless.
04. GROWTH
Growth constraints
To maintain a 100% 5-star Trustpilot rating, delivery speed and unboxing quality had to be flawless.
05. ECONOMICS
Unit economics
With a gross profit of £8–10 per subscription sale, fulfilment costs needed to stay lean to protect margins.
– THE SOLUTION
THE SCALABLE, SUBSCRIPTION-AWARE PARTNER
Flight Logistics Group Ltd. stepped in to provide a tailored, scalable 3PL solution designed to bridge the gap between a fast-moving startup and a global retail powerhouse.
01. ONBOARDING
Agile onboarding
We provided the flexibility a start up needs, bypassing rigid minimums to get AMPD operational during a critical growth phase.
02. TECH
Seamless tech integration
Direct Shopify integration allowed for a reliable same-day dispatch cut-off, ensuring customers received their “premium” product with speed.
03. CHANNELS
Multi-channel readiness
We established a foundation that supports Shopify, Amazon, and TikTok Shop from a single inventory pool, simplifying future expansion.
04. OPERATIONS
Operational excellence
By handling the daily “heavy lifting,” we shifted the founder’s focus from packing boxes to creating content and driving fundraising.
– THE RESULTS
5-STAR PERFORMANCE UNDER PRESSURE
By removing the operational bottleneck, AMPD Lifestyle has been able to capitalise on its social reach without the fear of logistics failure.
<1%
ERROR RATE
Flawless accuracy directly contributing to the brand’s 100% 5-star Trustpilot score.
<130+
ACTIVE SUBSCRIBERS
A growing subscription base supported with zero missed cycles.
24hrs
SAME DAY / NEXT DAY
Dispatch for the vast majority of orders, even through viral spikes..
FLAWLESS ACCURACY
Achieving an error rate of <1%, directly contributing to the brand’s 100% 5-star Trustpilot score.
RAPID DISPATCH
Same-day or next-day dispatch for the vast majority of orders, holding up even when founder content drives viral spikes.
SCALING SUBSCRIPTIONS
Successfully supporting a growing base of 130+ active subscribers and counting, with zero missed cycles.
FOUNDER FREEDOM
CEO Jennifer Slaughter and founder Ross Dickerson are now freed from operational static to focus on brand building and product development.
THE CLIENT’S VERDICT
“When we launched AMPD we knew the product was right, but we needed a logistics partner who could keep up with us. When Ross posts, things can move fast, we needed to know orders would go out the same day without errors. Flight Logistics gave us exactly that. Our Trustpilot score is five stars, and a big part of that is customers actually receiving their orders quickly and correctly. As we push into Amazon and TikTok Shop, it’s reassuring to know our fulfilment is already set up to support that.”
JENNIFER SLAUGHTER | CEO | AMPD LIFESTYLE
New trees we have funded since May 2022 = 4,900
C02 saved from our electric delivery vans since Nov 2022 = 12,896kg
“The ShipArtTM team are so lovely at Flight Logistics! I wish I could use them all the time. I always feel safe sending my paintings with them. Thank you!”
“I am so happy to let you know that we had a very successful sale on Friday and raised £262,700!! This money will go to help thousands and thousands of people all across the world. We really couldn’t have done it without you guys- it has been such a pleasure to work with you on this. We can’t express how grateful we are to have Flight’s support. Have a wonderful week and hope to be able to catch up in person soon.”
“Excellent logistics company – they have always met our needs as a customer and shipper. Friendly staff, flexible and proactive to our requirements.”
“When you’re dealing with a whole museum exhibition’s worth of art, you need to know the work is in a safe pair of hands, and there’s no safer hands than Flight Logistics-ShipArtTM!”
“Huge thanks to Andrew Page & Hussain Ahmad and the entire team at Flight for helping to make our first event run so smoothly! Day in, day out they pick, pack and ship our orders around the world and they really are an integral part of our team. It’s “the last mile” to the customer that makes it all a reality! Aside from the excellent service, we love the fact we have a fulfilment partner that shares our sustainable credentials. If you’re looking for a new ecomm fulfilment partner, we’d highly recommend Flight Logistics!”
“Just wanted to say a massive thank you for everyone’s part in getting these samples to us so quickly, cheaply and in one piece – Hooray!! They look absolutely amazing, my most favourite range we’ve ever developed, we will definitely use them at the showcase as a great example of teamwork.”
“With Flight you are guaranteed a great customer service. Their daily collections are made by very helpful drivers, our products are always handled with care.Flight’s office support is excellent, super helpful staff at the end of the phone to support us with our UK and international shipments. No question is too small, and our enquiries are always handled very promptly which means our workflow is never delayed. Thank you, Flight!”
“Flight Logistics have been excellent at delivering all my artworks safely and in a timely manner. I’ve been using them for a few years now and have never been disappointed and they handle my artwork correctly and package it really well so I’m super impressed with their service. Wonderful communication and a good price. Thank you so much Flight Logistics. I’m looking forward to working with you again for my next shows!”
