Case Study: AMPD LIFESTYLE

From viral demand to repeat customers:
The AMPD Lifestyle ecommerce success story

Service
eCommerce Fulfilment

SECTOR
Health & Beauty

CHALLENGE
Growth constraints

OUTCOME
5-Star performance

SCALING AT SPEED

– THE BRAND
A DISRUPTOR IN THE DTC SUPPLEMENT SPACE

Launched in September 2025, AMPD Lifestyle is more than a supplement brand; it is a high-performance lifestyle movement. Founded by Ross Dickerson, whose 10M+ social following provides a massive built-in audience, the brand entered the market with a unique, differentiated product: a blend of creatine, electrolytes, and functional mushrooms.

With approximately 50% of sales driven organically through founder content, AMPD quickly established itself as a premium player in the health and fitness sector, balancing a high-volume subscription model with the unpredictable nature of viral growth.

 

THE CHALLENGE
STANDING IT UP, AT VIRAL SPEED

To create a five-star reputation from the very first dispatch, AMPD needed a partner who could solve several problems at once.

01. SUBSCRIPTION
The subscription surge

With 67% of orders being recurring, they needed a 3PL partner capable of managing complex billing cycles with 100% reliability.

02. VIRAL
The “viral” variable

Content from a founder with 10M followers creates sudden, massive volume spikes that would overwhelm traditional logistics.

03. REPUTATION
The reputation risk

To maintain a 100% 5-star Trustpilot rating, delivery speed and unboxing quality had to be flawless.

04. GROWTH
Growth constraints

To maintain a 100% 5-star Trustpilot rating, delivery speed and unboxing quality had to be flawless.

05. ECONOMICS
Unit economics

With a gross profit of £8–10 per subscription sale, fulfilment costs needed to stay lean to protect margins.

– THE SOLUTION
THE SCALABLE, SUBSCRIPTION-AWARE PARTNER

Flight Logistics Group Ltd. stepped in to provide a tailored, scalable 3PL solution designed to bridge the gap between a fast-moving startup and a global retail powerhouse.

01. ONBOARDING
Agile onboarding

We provided the flexibility a start up needs, bypassing rigid minimums to get AMPD operational during a critical growth phase.

02. TECH
Seamless tech integration

Direct Shopify integration allowed for a reliable same-day dispatch cut-off, ensuring customers received their “premium” product with speed.

03. CHANNELS
Multi-channel readiness

We established a foundation that supports Shopify, Amazon, and TikTok Shop from a single inventory pool, simplifying future expansion.

04. OPERATIONS
Operational excellence

By handling the daily “heavy lifting,” we shifted the founder’s focus from packing boxes to creating content and driving fundraising.

THE RESULTS
5-STAR PERFORMANCE UNDER PRESSURE

By removing the operational bottleneck, AMPD Lifestyle has been able to capitalise on its social reach without the fear of logistics failure.

<1%
ERROR RATE

Flawless accuracy directly contributing to the brand’s 100% 5-star Trustpilot score.

<130+
ACTIVE SUBSCRIBERS

A growing subscription base supported with zero missed cycles.

24hrs
SAME DAY / NEXT DAY

Dispatch for the vast majority of orders, even through viral spikes..

FLAWLESS ACCURACY
Achieving an error rate of <1%, directly contributing to the brand’s 100% 5-star Trustpilot score.

RAPID DISPATCH
Same-day or next-day dispatch for the vast majority of orders, holding up even when founder content drives viral spikes.

SCALING SUBSCRIPTIONS
Successfully supporting a growing base of 130+ active subscribers and counting, with zero missed cycles.

FOUNDER FREEDOM
CEO Jennifer Slaughter and founder Ross Dickerson are now freed from operational static to focus on brand building and product development.

 

THE CLIENT’S VERDICT

“When we launched AMPD we knew the product was right, but we needed a logistics partner who could keep up with us. When Ross posts, things can move fast, we needed to know orders would go out the same day without errors. Flight Logistics gave us exactly that. Our Trustpilot score is five stars, and a big part of that is customers actually receiving their orders quickly and correctly. As we push into Amazon and TikTok Shop, it’s reassuring to know our fulfilment is already set up to support that.”

JENNIFER SLAUGHTER | CEO | AMPD LIFESTYLE

New trees we have funded since May 2022 = 4,900

C02 saved from our electric delivery vans since Nov 2022 = 12,896kg

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