Case Study: GINGERLILY
How this luxurious silk bedding, home furnishings, & accessories company
transformed its fulfilment to support eCommerce growth
Service
eCommerce Fulfilment
SECTOR
Textiles & Furnishings
CHALLENGE
Fulfilment Friction
OUTCOME
Premium Experience
SCALING LUXURY
– THE BRAND
A LONDON HOUSE OF
FINE SILK
Founded and family-run in London, Gingerlily creates luxurious silk bedding, home furnishings and nightwear, from silk-filled duvets and pillows to linen, blankets and travel pieces.
Every item is designed in London and crafted by artisans from fine mulberry silk, prized for its softness and gentle properties, and sold both direct to consumer and through luxury department stores.
– THE CHALLENGE
WHEN SUCCESS,
MET FRICTION
As a small, family-run team scaled their premium range across retail and wholesale, fulfilment friction began to threaten the very thing the brand is built on: a flawless customer experience.
04. COMMUNICATIONS
Limited order visability
Successful growth left a team without clear oversight of orders in progress, making it difficult to keep customers reliably informed.
02. PICKING
Picking delays
Bottlenecks at the pick face slowed orders through the warehouse and held dispatch back, adding avoidable time to every order.
03. DESPATCH
Shipping delays
Late despatch meant customers waited longer, chipping away at trust in a brand built on refinement and a flawless experience.
04. REVENUE
Sales at risk
Delays and uncertainty put repeat orders and hard-won customer confidence on the line, threatening the brand’s momentum
Gingerlily didn’t just need to outsource, they needed a partner able
to protect a premium experience, order after order
– THE SOLUTION
AN EXTERNAL EXTENSION
OF THE TEAM
Flight Logistics implemented a fully integrated 3PL/eCommerce fulfilment solution, combining hands-on partnership with data-driven fulfilment and a standard of care matched to a luxury brand.
01. FULFILMENT
End-to-end management
Warehousing, pick and pack, same-day despatch, returns and inventory control brought together under one roof.
02. PLATFORM
Seamless Shopify
Subbu/Shopify integration syncs stock and orders automatically, creating a frictionless retail fulfilment flow.
03. HANDLING
Luxury-grade care
Cleaner storage and careful handling protect the quality and presentation of every silk piece.
04. PARTNERSHIP
A true in-house team
Hands-on, responsive and proactive, with an open door to Gingerlily to visit the warehouse any time.
Not just warehouse people, a professional logistics team with
the ability to scale alongside the brand and order demand
– THE RESULTS
GROWTH IN THE FIRST YEAR
Within the first year of partnership, Gingerlily saw clear gains in costs, speed and growth, whilst maintaining a high standard of handling for a premium range.
60%
LOWER FREIGHT COSTS
Overall freight cost reduction, while holding required service levels.
50%
FASTER WHOLESALE PREP
Time to prepare and book in wholesale deliveries roughly halved.
+32%
UK ECOMMERCE GROWTH
UK ecommerce channel up year-to-date versus last year.
COST
Leaner freight – A 60% cut in freight costs, with Flight’s own delivery service replacing costly next-day pallet runs and adding security and accountability.
SPEED
Faster despatch – A later next-day window adds around two hours daily to process retail orders, while wholesale prep time has roughly halved.
GROWTH
Room to scale – UK ecommerce up 32% year-to-date, with better stock accuracy and a far more streamlined returns process.
THE CLIENT’S VERDICT
“We are very pleased to have chosen Flight Logistics as our preferred 3PL partner. The benefits have become clear within the first year, and we look forward to a strong, long-term relationship, continuing to grow together in the years ahead.”
DEBORAH FIDDY | CEO & FOUNDER | GINGERLILY LONDON
New trees we have funded since May 2022 = 4,900
C02 saved from our electric delivery vans since Nov 2022 = 12,896kg
